1. ahead of pack
- to be more successful than the dompetition
- i.e.) if we want to stay ahead of pack, we will have to increase our marketing budget.
2. back to square one
- to start something over again because a previous attempt failed
- i.e.) to make this software finally work, we have to go back to square one
3. by the book
- to do things exactly according to the rules or the law
- i.e.) we told our auditors that we do everything by the book
4. corner the market
- to dominate a particular market
- i.e.) Amazon more or less corners the online retailing market
5. cut-throat
- very intense, aggressive, and mercliess competition
- i.e.) competition in the food retailing business is cut-throat.
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